THE CEREAL BOX PROJECT—50 points Summative
Today you are turning in you Brand name, Ingredients, and rough sketch of package.
Home work is to create a vibrant color packaging for the box
Tomorrow we are working in the Marketing Plan.
A major manufacturer of nutritious and delicious breakfast cereals has just hired you. Your first assignment is to work with a team that has been given the responsibility of developing a brand new cold breakfast cereal. You will come up with the product idea, packaging, brand name, cereal name, and price. Most products are aimed at specific consumers called target markets. Target Markets are specific consumers that have wants and needs in common and therefore would be looking for the same specific product. Three to six year old children and their buyers (their parents) would want a different cereal than serious athletes or retired individuals sixty to eighty years old. The product needs to meet the needs and wants of the target consumers. You will be creating this cereal for the folowing target market: TARGET MARKET for your cereal:
The target market is made up of young teenagers (both sexes) from 12-14. They are starting to become independent and want to be “grown” up.” They look to teenagers as their role models, love popular music, sports, and video games. Their parents still make the ultimate decision about which breakfast cereal to buy. The parents want a nutritious cereal that will provide a good breakfast, but also one that their teenagers will eat.
As a team (generally 2 members):
1- Product Design: Determine the contents of your cereal.
2- Price your Product: Price for producer, for retailers, for consumers.
3- Promotion of your Product: Produce an attractive package or package idea for your cereal.
4- Sell your product to the stockholders (class).
Day #3 & 4: PROMOTION
Promotion is letting people know about products and services in a positive way so they will want to buy. Promotion tells us what is available. Promotion PERSUADES us to buy one product instead of another. Promotion REMINDS us of a product that we already know about. Promotion INFORMS us of new ways to use a product or about guarantees or special ingredients. PACKAGING is part of promotion. It can persuade, remind and inform us. Packaging sells the product in addition to protecting it. Your package and its design will help set apart your product from all other cereals on the store shelf. The package design must attract the consumer’s eye and motivate him/her to purchase your cereal.