Objective:  I can define and identify the rhetoric tools of pathos, ethos, and logos by reading the definitions in the handout, viewing the examples on the video, and consulting with my neighbor about the use of these persuasive tools in written advertisements.  I can use evidence in each advertisement to reason through how it relates to a “key term” in the definition of that persuasive tool.

BW:  In their notebooks, students will a short(1-2) sentence definition of each of these terms from the handout:  pathos, ethos, and logos.

Activities:

1.  Share Out:  What is your definition of ethos?  etc.
2. View the video:  Students will provide two examples for each device.
3. Whole Class:  Students will come to a consensus on the rhetorical tool/reason for the first two written advertisements in the handouts.
4. Think Pair/Share:  Students will consult each other for the next two ads.
5. Independent Study:  Students will complete the annotations for the Scholastic AOW.
6. Reminders:  HW: Complete the written advertisements in handout as above for tomorrow at the beginning of the hour.