{"id":14901,"date":"2017-12-04T20:31:30","date_gmt":"2017-12-05T01:31:30","guid":{"rendered":"http:\/\/iblog.dearbornschools.org\/farhoud\/?p=14901"},"modified":"2017-12-05T12:35:11","modified_gmt":"2017-12-05T17:35:11","slug":"marketing-12-05-17","status":"publish","type":"post","link":"https:\/\/iblog.dearbornschools.org\/farhoud\/2017\/12\/04\/marketing-12-05-17\/","title":{"rendered":"Marketing – 12\/05\/17"},"content":{"rendered":"

I.\u00a0 Bellwork Q&A<\/strong><\/p>\n

    \n
  1. What determined whether an advertising campaign is is developed in-house or by an advertising agency<\/li>\n<\/ol>\n
      \n
    1. Why is it important to analyze an advertising campaign?<\/li>\n<\/ol>\n

      II.\u00a0 Objectives:<\/strong><\/p>\n

        \n
      • Identify<\/strong> the main components of print advertisements through discussion and use of a sequence map<\/li>\n
      • Apply the elements of print advertising to create a print \u00a0advertisement with a partner focused on anti-bullying or suicide prevention<\/li>\n<\/ul>\n

        III.\u00a0 Turn in Logo Assignment on Google Classroom
        \n<\/strong><\/p>\n

        IV.\u00a0 <\/strong>Discussion\/Notebook:<\/strong><\/p>\n

          \n
        • Tree map – 6 elements of a print advertisement (p. 470)<\/li>\n
        • Elements of Effective Copy – Circle Map<\/li>\n
        • Illustration – Function<\/li>\n
        • Signature – Purpose & Placement<\/li>\n
        • Slogan – Purpose & Elements<\/li>\n<\/ul>\n

          V.\u00a0 Anti Bullying\/Teenage Suicide Project:\u00a0 :\u00a0 Due Monday – <\/strong><\/p>\n

          Have one partner or go solo<\/strong><\/p>\n

          Focus is on bullying or teenage suicide:\u00a0 \u00a0Impact & Prevention<\/p>\n

          Print Advertisement\u00a0\u00a0\u00a0\u00a0\u00a0 30 pts summative<\/p>\n

            \n
          1. must be original work<\/li>\n
          2. Each element of a print advertisement used properly<\/li>\n
          3. is not used for this project<\/li>\n<\/ol>\n
              \n
            • Headline – 5 pts<\/li>\n
            • Copy – 10 pts<\/li>\n
            • Illustration(s) 5 pts<\/li>\n
            • Signature – 3 \u00a0pts<\/li>\n
            • Slogan – 5 pts<\/li>\n
            • Disclosure: – 2 pts Site with additional information<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

              I.\u00a0 Bellwork Q&A What determined whether an advertising campaign is is developed in-house or by an advertising agency Why is it important to analyze an advertising campaign? II.\u00a0 Objectives: Identify the main components of print advertisements through discussion and use of a sequence map Apply the elements of print advertising to create a print \u00a0advertisement […]<\/p>\n","protected":false},"author":176,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-14901","post","type-post","status-publish","format-standard","hentry","category-mbcc-marketing-1-f2017"],"_links":{"self":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts\/14901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/comments?post=14901"}],"version-history":[{"count":0,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts\/14901\/revisions"}],"wp:attachment":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/media?parent=14901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/categories?post=14901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/tags?post=14901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}