{"id":14710,"date":"2017-10-31T22:49:17","date_gmt":"2017-11-01T02:49:17","guid":{"rendered":"http:\/\/iblog.dearbornschools.org\/farhoud\/?p=14710"},"modified":"2017-10-31T22:54:16","modified_gmt":"2017-11-01T02:54:16","slug":"marketing-110117","status":"publish","type":"post","link":"https:\/\/iblog.dearbornschools.org\/farhoud\/2017\/10\/31\/marketing-110117\/","title":{"rendered":"Marketing &#8211; 11\/01\/17"},"content":{"rendered":"<p><strong> I.\u00a0 Bellwork Q&amp;A<br \/>\n<\/strong><\/p>\n<p>A).\u00a0 p. 395 How does endorsement by a research company benefit a business?<\/p>\n<p>B).\u00a0 p. 396 How does direct marketing differ from advertising?<\/p>\n<p><strong>\u00a0II.\u00a0 <\/strong><strong>Objectives:<\/strong><\/p>\n<ul>\n<li>Distinguish between public relations and publicity.<\/li>\n<li>Explain the elements of a news release.<\/li>\n<li>Describe the concept of the promotional mix.<\/li>\n<li>Create thinking maps to analyze promotional concepts based upon information provided in the text and class discussion<\/li>\n<\/ul>\n<p><strong>III.\u00a0 Discussion &amp; Notes<\/strong><\/p>\n<ul>\n<li>397 &#8211; Public Relations Tree Map<\/li>\n<li>398 Sequence Map \u2013 Elements of a News Release<\/li>\n<li>400 Sequence map &#8211; Promotional Mix<\/li>\n<li>403 Compare Contrast &#8211; Push &amp; Pull Policy<\/li>\n<\/ul>\n<p><strong>IV.\u00a0 Classwork <\/strong><\/p>\n<ul>\n<li>Page 403 Q&amp;A 1-5<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>I.\u00a0 Bellwork Q&amp;A A).\u00a0 p. 395 How does endorsement by a research company benefit a business? B).\u00a0 p. 396 How does direct marketing differ from advertising? \u00a0II.\u00a0 Objectives: Distinguish between public relations and publicity. Explain the elements of a news release. Describe the concept of the promotional mix. Create thinking maps to analyze promotional concepts [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-14710","post","type-post","status-publish","format-standard","hentry","category-mbcc-marketing-1-f2017"],"_links":{"self":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts\/14710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/comments?post=14710"}],"version-history":[{"count":0,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts\/14710\/revisions"}],"wp:attachment":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/media?parent=14710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/categories?post=14710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/tags?post=14710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}