{"id":14683,"date":"2017-10-27T00:31:03","date_gmt":"2017-10-27T04:31:03","guid":{"rendered":"http:\/\/iblog.dearbornschools.org\/farhoud\/?p=14683"},"modified":"2017-10-27T00:56:15","modified_gmt":"2017-10-27T04:56:15","slug":"marketing-102717","status":"publish","type":"post","link":"https:\/\/iblog.dearbornschools.org\/farhoud\/2017\/10\/27\/marketing-102717\/","title":{"rendered":"Marketing &#8211; 10\/27\/17"},"content":{"rendered":"<p><strong> I<em>.\u00a0 <\/em>Bellwork Q&amp;A<\/strong><\/p>\n<ol>\n<li>Provide an example of a product that should utilize mass marketing and explain why.<\/li>\n<li>Provide an example of a product that would benefit from niche marketing and explain why<\/li>\n<\/ol>\n<p><strong> II.\u00a0 Objective<\/strong><\/p>\n<ul>\n<li>Make strategic use of digital media in the presentations to enhance understanding of the various types of market segmentation.<\/li>\n<li>Orally explain market segmentation and its components<\/li>\n<\/ul>\n<p><strong>III.\u00a0 Classwork<\/strong><\/p>\n<p>A.\u00a0 Login to H&amp;R Block &#8211;<\/p>\n<ul>\n<li>Pay Bills &amp; record them on your Spreadsheet<\/li>\n<li>Examine the bank statement and record any bank fees on your spreadsheet<\/li>\n<li>Read the Dash Board Alerts to understand installment loans<\/li>\n<li>Take the Quiz (Student Home &#8211; Info Packet &#8211; Auto Insurance will help answer some questions)<\/li>\n<\/ul>\n<p><strong>B.\u00a0 <\/strong>Schedule Marketing Simulation Round 5 Strategies<\/p>\n<p>C.\u00a0 Presentation: Segmentation Collage Illustrating (Use technology(powerpoint\/prezi)\/poster boards\/ or both)<\/p>\n<ol>\n<li>Demographics &#8211;<\/li>\n<li>Geographics &#8211;<\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/insiders\/marketing-psychographics\">Psychographics<\/a><\/li>\n<li><a href=\"https:\/\/blog.udemy.com\/behavioural-segmentation\/\">behavior characteristics<\/a>&#8211;<\/li>\n<li>Mass Marketing<\/li>\n<li>Niche Marketing<\/li>\n<\/ol>\n<ul>\n<li>You may use <strong>one example<\/strong> more than once in your presentation.<\/li>\n<li>You may have up to three people in a group.<\/li>\n<li>Everyone needs a speaking role explaining how the example your group found relates to the topic areas listed.<\/li>\n<li>Examples include: Commercials (TV\/radio), print ads, internet ads, products, etc.<\/li>\n<li>Each element is worth 3 points &amp; that includes the explanation &#8211; 18 pts<\/li>\n<li>Being organized\/prepared to present- 4 pts<\/li>\n<li>Speaking clearly &#8211; 3 points<\/li>\n<li>Total 25 points summative, which I will double to 50.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"101\"><\/td>\n<td width=\"134\">Example clearly demonstrates a relationship with segmentation category and factor<\/td>\n<td width=\"134\">Example somewhat demonstrates a relationship with segmentation category and\/or<\/td>\n<td width=\"134\">Example does not distinguish clearly the relationship with segmentation category and factor.<\/td>\n<td width=\"135\">Little to no effort was made and no relationship was demonstrated<\/td>\n<\/tr>\n<tr>\n<td width=\"101\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>3<\/strong><\/td>\n<td width=\"134\"><strong>2<\/strong><\/td>\n<td width=\"134\"><strong>1<\/strong><\/td>\n<td width=\"135\"><strong>0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">Demographics<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">Geographics<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">\n<p><a href=\"https:\/\/blog.hubspot.com\/insiders\/marketing-psychographics\">Psychographics<\/a><\/p>\n<p>&nbsp;<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">\n<p>Behavioral<\/p>\n<p>Characteristics<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">\n<p>Mass Marketing<\/p>\n<p>&nbsp;<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">\n<p>Niche Marketing<\/p>\n<p>&nbsp;<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I.\u00a0 Bellwork Q&amp;A Provide an example of a product that should utilize mass marketing and explain why. Provide an example of a product that would benefit from niche marketing and explain why II.\u00a0 Objective Make strategic use of digital media in the presentations to enhance understanding of the various types of market segmentation. Orally explain [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-14683","post","type-post","status-publish","format-standard","hentry","category-mbcc-marketing-1-f2017"],"_links":{"self":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts\/14683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/comments?post=14683"}],"version-history":[{"count":0,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts\/14683\/revisions"}],"wp:attachment":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/media?parent=14683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/categories?post=14683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/tags?post=14683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}