{"id":14660,"date":"2017-10-24T21:36:11","date_gmt":"2017-10-25T01:36:11","guid":{"rendered":"http:\/\/iblog.dearbornschools.org\/farhoud\/?p=14660"},"modified":"2017-10-24T21:36:32","modified_gmt":"2017-10-25T01:36:32","slug":"marketing-102517","status":"publish","type":"post","link":"https:\/\/iblog.dearbornschools.org\/farhoud\/2017\/10\/24\/marketing-102517\/","title":{"rendered":"Marketing &#8211; 10\/25\/17"},"content":{"rendered":"<p><strong>I.\u00a0 Bellwork<\/strong><\/p>\n<p><strong>A.\u00a0 Page 48<\/strong><\/p>\n<ul>\n<li>Explain the 80\/20 rule and how it impacts marketing.<\/li>\n<\/ul>\n<p><strong>II.\u00a0 Objectives<\/strong><\/p>\n<ul>\n<li>Collaborate to research and create a presentation identifying and explaining examples using demographics, geographics, psychographics, and behavioral characteristics in marketing segmentation.<\/li>\n<\/ul>\n<p><strong>III.\u00a0 \u00a0\u00a0Classwork\/Homework<\/strong><\/p>\n<p>Market Segmentation Project &#8211; Due Friday:\u00a0 Present (Use technology(powerpoint\/prezi)\/poster boards\/ or both)<\/p>\n<ol>\n<li>Demographics &#8211;<\/li>\n<li>Geographics &#8211;<\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/insiders\/marketing-psychographics\">Psychographics<\/a><\/li>\n<li><a href=\"https:\/\/blog.udemy.com\/behavioural-segmentation\/\">behavior characteristics<\/a>&#8211;<\/li>\n<li>Mass Marketing<\/li>\n<li>Niche Marketing<\/li>\n<\/ol>\n<ul>\n<li>Examples include: Commercials (TV\/radio), print ads, internet ads, products, etc.<\/li>\n<li>Each element is worth 3 points &amp; that includes the explanation<\/li>\n<li><strong>\u00a0<\/strong>You may use\u00a0<strong>one example<\/strong>\u00a0more than once in your presentation.<\/li>\n<li>You may have up to three people in a group.<\/li>\n<li>Everyone needs a speaking role explaining how the example your group found relates to the topic areas listed.<\/li>\n<li>Examples include: Commercials (TV\/radio), print ads, internet ads, products, etc.<\/li>\n<li>Each element is worth 3 points &amp; that includes the explanation \u2013 18 pts<\/li>\n<li>Being organized\/prepared to present- 4 pts<\/li>\n<li>Speaking clearly \u2013 3 points<\/li>\n<li>Total 25 points summative, which I will double to 50.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"101\"><\/td>\n<td width=\"134\">Example clearly demonstrates a relationship with segmentation category and factor<\/td>\n<td width=\"134\">Example somewhat demonstrates a relationship with segmentation category and\/or factor<\/td>\n<td width=\"134\">Example does not distinguish clearly the relationship with segmentation category and factor.<\/td>\n<td width=\"135\">Little to no effort was made and no relationship was demonstrated<\/td>\n<\/tr>\n<tr>\n<td width=\"101\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>3<\/strong><\/td>\n<td width=\"134\"><strong>2<\/strong><\/td>\n<td width=\"134\"><strong>1<\/strong><\/td>\n<td width=\"135\"><strong>0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">Demographics<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">Geographics<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">\n<p><a href=\"https:\/\/blog.hubspot.com\/insiders\/marketing-psychographics\">Psychographics<\/a><\/p>\n<p>&nbsp;<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">Behavioral Characteristics<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">\n<p>Mass\u00a0\u00a0 Marketing<\/p>\n<p>&nbsp;<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">\n<p>Niche Marketing<\/p>\n<p>&nbsp;<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I.\u00a0 Bellwork A.\u00a0 Page 48 Explain the 80\/20 rule and how it impacts marketing. II.\u00a0 Objectives Collaborate to research and create a presentation identifying and explaining examples using demographics, geographics, psychographics, and behavioral characteristics in marketing segmentation. III.\u00a0 \u00a0\u00a0Classwork\/Homework Market Segmentation Project &#8211; Due Friday:\u00a0 Present (Use technology(powerpoint\/prezi)\/poster boards\/ or both) Demographics &#8211; Geographics &#8211; [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-14660","post","type-post","status-publish","format-standard","hentry","category-mbcc-marketing-1-f2017"],"_links":{"self":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts\/14660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/comments?post=14660"}],"version-history":[{"count":0,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts\/14660\/revisions"}],"wp:attachment":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/media?parent=14660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/categories?post=14660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/tags?post=14660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}