{"id":14639,"date":"2017-10-22T18:59:54","date_gmt":"2017-10-22T22:59:54","guid":{"rendered":"http:\/\/iblog.dearbornschools.org\/farhoud\/?p=14639"},"modified":"2017-10-23T00:15:44","modified_gmt":"2017-10-23T04:15:44","slug":"marketing-102317","status":"publish","type":"post","link":"https:\/\/iblog.dearbornschools.org\/farhoud\/2017\/10\/22\/marketing-102317\/","title":{"rendered":"Marketing &#8211; 10\/23\/17"},"content":{"rendered":"<p><strong>I.\u00a0 Bellwork:<\/strong><\/p>\n<ol>\n<li>Explain <a href=\"https:\/\/www.marketing91.com\/psychographic-segmentation\/\">psychographic market segmentation<\/a><\/li>\n<li>Describe 5 factors which help divide a population based on psychographic segmentation.<\/li>\n<li>Explain <a href=\"https:\/\/blog.udemy.com\/behavioural-segmentation\/\">behavioral market segmentation<\/a><\/li>\n<li>Describe 5 factors which help divide a population based on behavioral market segmentation<\/li>\n<\/ol>\n<p><strong>\u00a0<\/strong><strong>II.\u00a0 Objectives:<\/strong><\/p>\n<ul>\n<li>collaborate to research and create a presentation identifying and explaining examples using demographics, geographics, psychographics, and behavioral characteristics in marketing segmentation.<\/li>\n<li>Distinguish between mass and niche marketing techniques<\/li>\n<\/ul>\n<p><strong>\u00a0III.\u00a0\u00a0<\/strong><strong>Discussion <\/strong><\/p>\n<ul>\n<li><strong>Niche Marketing: https:\/\/youtu.be\/K6JcYb0W-hc<\/strong><\/li>\n<li><strong>Mass Marketing : https:\/\/youtu.be\/HkWRF23pj6M<\/strong><\/li>\n<\/ul>\n<p><strong>IV.\u00a0 \u00a0Classwork<\/strong><\/p>\n<p>A,\u00a0 Due Friday: Segmentation Collage Illustrating (Use technology(powerpoint\/prezi)\/poster boards\/ or both)<\/p>\n<ol>\n<li>Demographics &#8211;<\/li>\n<li>Geographics &#8211;<\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/insiders\/marketing-psychographics\">Psychographics<\/a><\/li>\n<li><a href=\"https:\/\/blog.udemy.com\/behavioural-segmentation\/\">behavior characteristics<\/a>&#8211;<\/li>\n<li>Mass Marketing<\/li>\n<li>Niche Marketing<\/li>\n<\/ol>\n<ul>\n<li>You may use <strong>one example<\/strong> more than once in your presentation.<\/li>\n<li>You may have up to three people in a group.<\/li>\n<li>Everyone needs a speaking role explaining how the example your group found relates to the topic areas listed.<\/li>\n<li>Examples include: Commercials (TV\/radio), print ads, internet ads, products, etc.<\/li>\n<li>Each element is worth 3 points &amp; that includes the explanation &#8211; 18 pts<\/li>\n<li>Being organized\/prepared to present- 4 pts<\/li>\n<li>Speaking clearly &#8211; 3 points<\/li>\n<li>Total 25 points summative, which I will double to 50.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"101\"><\/td>\n<td width=\"134\">Example clearly demonstrates a relationship with segmentation category and factor<\/td>\n<td width=\"134\">Example somewhat demonstrates a relationship with segmentation category and\/or factor<\/td>\n<td width=\"134\">Example does not distinguish clearly the relationship with segmentation category and factor.<\/td>\n<td width=\"135\">Little to no effort was made and no relationship was demonstrated<\/td>\n<\/tr>\n<tr>\n<td width=\"101\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>3<\/strong><\/td>\n<td width=\"134\"><strong>2<\/strong><\/td>\n<td width=\"134\"><strong>1<\/strong><\/td>\n<td width=\"135\"><strong>0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">Demographics<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">Geographics<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">\n<p><a href=\"https:\/\/blog.hubspot.com\/insiders\/marketing-psychographics\">Psychographics<\/a><\/p>\n<p>&nbsp;<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">Behavioral Characteristics<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">\n<p>Mass\u00a0\u00a0 Marketing<\/p>\n<p>&nbsp;<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"101\">\n<p>Niche Marketing<\/p>\n<p>&nbsp;<\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"134\"><strong>\u00a0<\/strong><\/td>\n<td width=\"135\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I.\u00a0 Bellwork: Explain psychographic market segmentation Describe 5 factors which help divide a population based on psychographic segmentation. Explain behavioral market segmentation Describe 5 factors which help divide a population based on behavioral market segmentation \u00a0II.\u00a0 Objectives: collaborate to research and create a presentation identifying and explaining examples using demographics, geographics, psychographics, and behavioral characteristics [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-14639","post","type-post","status-publish","format-standard","hentry","category-mbcc-marketing-1-f2017"],"_links":{"self":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts\/14639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/comments?post=14639"}],"version-history":[{"count":0,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/posts\/14639\/revisions"}],"wp:attachment":[{"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/media?parent=14639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/categories?post=14639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iblog.dearbornschools.org\/farhoud\/wp-json\/wp\/v2\/tags?post=14639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}