Management – 2/16/18

I.  Bellwork 

Q&A Page 369

  1. Why did Mattel attempt to expand its Barbie line into China?
  2. Explain how Mattel attempt to market the product.
  3. Explain why was the Barbie store a success in Buenos Aries and a failure in China.
  4. What advice would you offer Mattel before they attempt to enter the India market with Barbie?

II.  Objectives:

  • Describe how to identify and communicate the results of data analysis
  • Discuss how data should be used in effective decision making
  • Analyze business scenarios and identify alternative courses of action

III.  Classwork

  • Page 370 – Vocab 8
  • Page 376 – Q&A 1-4

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