Nov 01

Marketing – 11/02/17

I.  Bellwork

  • Page 399 – Explain two advantages and a disadvantage of publicity

II.  Objectives

  • Distinguish between trades and consumer promotions
  • Explain the use of promotional tie-ins, trade sales promotions, and loyalty marketing programs.
  • Create thinking maps to analyze promotional concepts based upon information provided in the text and class discussion

III.  Types of Promotion pgs. 405-411

A.  Discussion/Notebook

  • Sales promotions – Trade Promotions & Consumer promotions
  • Map – Types of trade promotions
  • Map -Types of consumer promotions

IV. Classwork

  • Page 403 #1-3 Q&A
  • Vocabulary p 404 (9)