Sep 21

Marketing – 9/22/17

I.  Bellwork:    Google Classroom

  1. Describe promotions did saw the last time you went shopping?
  2. How did these promotions affect your decision to buy?

II.   Objectives: 

  • Describe how marketers use knowledge of the market to sell products.
  • Compare and contrast consumer and organizational markets.
  • Explain the importance of target markets.
  • Explain how each component of the marketing mix contributes to successful marketing.
  • Construct thinking maps to analyze the concept markets, the marketing mix, and promotion based upon the test

IV.  Discussion: 

V.  Notebook

A.  Thinking Maps

  • Concept of Markets -Tree
  • Marketing Mix -Brace
  • Forms of Promotion -circle

VI.  Classwork

  • pg 16 1.3 Vocabulary (9)
  • Page 23 Question & Answers 1-4